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Terms and Policies Privacy Notice

Privacy Notice


Effective Date: 8 October 2025

This Privacy Notice and its Addendums ("Privacy Notice") explain how Seattle's Best Coffee Inc. and its subsidiaries, affiliates, associated companies and jointly controlled entities ("SBC Group and Associates", "Seattle's Best Coffee", "SBC" or "we") handle your Personal Data (as defined under applicable data privacy laws) when you use our Flavor Yield Platform and related services (including mobile applications, websites, softwares or portals) that we own or operate in connection with providing our services, products and solutions ("Services").

It applies to our members, agents, vendors, suppliers, partners, contractors and service providers ("you").

We process Personal Data with your consent or as allowed by law, such as to:

I. Collection of Personal Data

We collect your Personal Data in the ways listed below. We may also combine Personal Data collected via these various channels.

You provide your Personal Data to us

We collect your Personal Data when you provide it to us. For example, when you:

When our Services are used

Personal Data may be passively collected through the normal operation or use of our Platforms. Some examples are:

From other sources

We may collect Personal Data, including but not limited to information about you (such as customer information, contact details, other identification information, and financial data where needed) from other sources. Such sources include:

When you provide Personal Data of other individuals to us

In some situations, you may provide Personal Data of other individuals to us, such as when you add them as your emergency contact, use the in-app chat, or add them as recipients or beneficiaries of any use of our Services. If you provide us with their Personal Data, you represent and warrant that you have obtained their consent for their Personal Data to be collected, used and disclosed as set out in this Privacy Notice.

Sensitive Personal Data

Some Personal Data we collect may be sensitive in nature in certain jurisdictions. This may include your national ID information, religious beliefs, background information (including financial and criminal records, where legally permissible), health data, disability, marital status, location and biometric data, as applicable. We collect sensitive Personal Data only with your consent and/or in strict compliance with applicable laws.

II. Use of Personal Data

Seattle's Best Coffee uses your Personal Data for the purposes below ("Purposes"). Additionally, if you use our Services in various capacities, we may link your Personal Data collected across your various capacities to facilitate your use of our Services and for the Purposes described below.

Providing services and features

Your Personal Data will be used to provide, personalise, maintain and improve our Platforms and Services. This includes using your Personal Data to:

Safety and security

We use your data to ensure the safety and security of our Services and all users. This includes:

User support

We use Personal Data to resolve user support issues. For example, we may:

Research, development and security

We may use the Personal Data we collect for testing, research, analysis, machine learning, and product development. This allows us to understand and analyse your needs and preferences, protect your Personal Data, improve and enhance the safety and security of our Services, develop new features, products and services, and facilitate the development of investment and finance solutions.

Legal purposes

We may use the Personal Data we collect for legal purposes such as to:

Marketing and promotions

We may use your Personal Data to send you marketing communications relating to customised products or services, or SBC's partners', sponsors' and advertisers' products, services, events or promotions. For example, we may:

If you wish to unsubscribe from such marketing communications, please click on the unsubscribe link in the relevant email or message. Alternatively, you may also update your preferences in the App settings. Please note that while you may opt out of marketing or promotion communications, SBC may still send you account and/or service-related messages.

III. Disclosure of Personal Data

We may disclose your Personal Data with various parties only as needed for the Purposes. These parties include:

Other users

For example, if you leave a rating and review of any product or blend, your profile picture, feedback, content, and username may be available to the public and other users.

With third parties

We may provide Personal Data to our vendors, consultants, marketing partners, research firms, and other service providers or business partners. This includes:

With our legal advisors and governmental authorities

We may share your Personal Data with our legal advisors, law enforcement officials, government authorities and other third parties to fulfil legal purposes, or in any of the following circumstances:

Business transfers

We may share your Personal Data with other parties, in connection with any acquisitions, sales, mergers, joint ventures, consolidation, restructuring, financing or any other type of business transactions. Your Personal Data will however remain subject to our obligations made in any pre-existing Privacy Notice that you have agreed to.

IV. Retention of Personal Data

We retain your Personal Data for the period necessary to fulfill the Purposes outlined in this Notice unless a longer retention period is required or allowed by law. Retention periods differ depending on things like the nature of the data, why it is collected and processed, and relevant legal or business needs.

Once your Personal Data is no longer necessary for the Services or Purposes, we take steps to erase, destroy, anonymise or prevent access or use except where needed for legal compliance, safety, security, fraud prevention and detection, in line with applicable laws.

V. International Transfers of Personal Data

Your Personal Data may be transferred from your current location to another jurisdiction for various reasons such as centralized data processing and storage, regional back office operations and support and service delivery.

We ensure these transfers comply with applicable laws and regulations. This includes having a lawful basis for transfer, conducting impact assessments and putting appropriate technical and organizational safeguards to ensure an adequate level of protection for your Personal Data.

VI. Cookies and Related Technologies

SBC, and third parties with whom we partner, may use cookies, web beacons, tags, scripts, local shared objects such as HTML5, advertising identifiers and similar technologies (collectively, "Cookies") in connection with your use of our Platforms.

Cookies may be used for various purposes such as to:

You may adjust your internet browser settings to disable, block or deactivate cookies. Please note that refusal or removal of some cookies could affect the availability, functionality or use of our Platforms or Services.

VII. Protection of Personal Data

We implement reasonable legal, physical, organisational and technical measures to ensure that your Personal Data is protected. This includes measures to prevent loss, unauthorized access or misuse of your information. We limit access to your Personal Data on a need-to-know basis. Those processing your Personal Data will only do so in an authorised manner and are required to treat your information with confidentiality.

Nevertheless, please understand that the transmission of information via the internet is not completely secure. Although we will do our best to protect your Personal Data, we cannot guarantee the absolute security of your Personal Data during online transmission.

VIII. Your Privacy Rights

In accordance with applicable laws and regulations, you may be entitled to:

If you choose not to provide your Personal Data or later withdraw consent you may be unable to access certain services or features of the App. However, we may continue to process your data as required or permitted by law.

IX. Amendments and Updates

Seattle's Best Coffee may update this Privacy Notice at any time. It is your responsibility to review the Privacy Notice regularly. Your continued use of the Platforms or Services following the modifications, updates or amendments to this Notice shall constitute your agreement to be bound by such amendments.

X. How to Contact Us

If you have any queries about this Notice or would like to exercise your rights, please direct your mail to our Data Protection Officer:

For users in Philippines

Name: Seattle's Best Coffee Philippines (Attention: SBC Privacy Office)
Address: Seattle's Best Coffee Philippines, BGC, Taguig City, Philippines

For users in other countries

Name: c/o Seattle's Best Coffee Inc. (Attention: SBC Privacy Office)
Address: 2401 Utah Avenue South, Seattle, WA 98134, United States

In order for us to attend to your queries expeditiously, we prefer that inquiries be made via the in-app support channel or email.

The original of this Notice is written in the English language. In the event of any conflict between the English and other language versions, the English version shall prevail.